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Jason Miller, Global Content Marketing Leader at LinkedIn – What Is Content Marketing? Definitions from 25 Thought Leaders

We took a look through mountains of content from top marketers to find definitions that struck us as, well, definitive. Read on for our top 25 (in random order) content marketing definitions.” – Jason Miller, Global Content Marketing Leader at LinkedIn

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Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your OrganizationHow Not to Measure the Value of a Like

“also check out this piece by Zachary Chastain on Thought Labs. He gets to the point a lot faster than I do, and with far less bite.” – Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization


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UNICEF – Contributors, ThinkOnlineCommunity (UNICEF Research Project)

“My research project for UNICEF, and thus this blog, would not have been possible without the help of the 163 people who contributed to my research project. Many community experts and community managers were willing to share their knowledge and thoughts.” – Anne-Sophie Gaspersz, UNICEF


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Social Media Today – Facebook Graph Search Demystified selected as Editor’s Choice

“I was impressed by your articles…” – Cliff Figallo, Editor at Social Media Today

Also published on Social Media Today:



The MITX blog – 4 Reasons No One Cares About Your Online Community

“Zachary Chastain… creates and spreads Thought Lab’s original content and works with their clients to help build, manage, and constantly evolve their online communities.” – Taylor Haney, Community Specialist at MITX


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The Community Roundtable blog – The Best Advice for Community Managers (From Community Managers)

“Zachary Chastain (‪@zacharychastain) -‬ Let your decisions be data driven, rather than based in assumptions. Never stop learning more about your community!”


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MargieClayman.com – My 100 Favorite Posts of 2012

“Zachary Chastain concentrated… on the philosophical nature of what a “like” is and why it is not the most important thing to measure.”


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AndrewMacarthy.com – The Ultimate Guide to Boosting Posts on Facebook: Strategy, Targeting, and Budgeting

“Writing about the topic on Quora, Zachary Chastain… explained: “If you cause a spike in negative feedback, Facebook will feature your [organic] posts less often in the News Feed. This could lead to a vicious cycle of promoting for more reach, but targeting poorly and getting less organic reach over time.”


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